Biossance x Jenny Bird - Holiday Boxes

We partnered with one of Canada’s go-to jewellery brands, Jenny Bird, to promote core Biossance formulas via inclusion in Jenny’s curated holiday box. This program drove over 1 million social impressions and over 1,000 samples distributed.

 
 

Shiseido x Art Gallery of Ontario 150th Anniversary Installation

Collaborated in partnership with Shiseido and the Art Gallery of Ontario to develop a consumer, media and influencer-facing art installation in celebration of the brand’s 150th anniversary. Created a pop up Ginza experience to showcase the brand’s heritage. Program contributed to the 365 million+ earned media impressions in 2022. 

 
 
DevonWeb_Partnerships_Temp_Brita.png

BRITA NIAGARA NOW

In 2018, we worked alongside Artist, Asher Jade to build a 12-foot-tall installation at Union Station titled ’Niagara Now’, which recreated the iconic Canadian waterfall, Niagara Falls, using 900 salvaged plastic bottles in an attempt to address the enormous environmental footprint of single-use plastic water bottles in Canada. Contrasted next to the sprawling horseshoe was a solitary Brita Longlast™ Filter, capable of replacing up to 900 single use plastic water bottles.

 
 

Glad X Gregg Segal

  • Californian photographer Gregg Segal was commissioned to shoot prominent Canadians in a weeks’ worth of their own waste for his series ‘7 Days of Garbage’. Glad, in partnership with the City of Toronto, brought this exhibit to Union Station’s Grand Hall for Canadians to experience first hand.

  • This partnership generated over 400,000,000 impressions and over $28 million in media value, with an ROI of 435%.

 
 

SHISEIDO X KUSAMA X AGO

 
 

Burt’s Bees X Pink Tartan

  • To support WILD FOR BEES, Burt’s Bees Canada partnered with Kim Newport Mimran of Pink Tartan to design a limited edition tee. The partnership allowed Burt’s Bees to gain brand awareness in a new and elevated segment of the market, gain retail space in an alternative location and leverage Kim’s engaged network of influence.

  • The proceeds from each t-shirt sold allowed us to plant 10,000 wildflowers.

 
 

SHISEIDO X DANIEL ARSHAM X NUIT BLANCHE

Arsham is an American artist who uses his talent for art, architecture, and performance to curate experiences in each space he creates. His work has been shown most notably at The New Museum in New York, PS1 in New York, and The Museum of Contemporary Art in Miami. His background in stage design and past collaborations with designers of all kinds has provided him with a unique perspective on design across many disciplines.

Arsham created his largest installation yet for Nuit Blanche 2019, where he exhibited his Lunar Garden, a reinterpretation of a traditional Japanese Zen garden, at Nathan Phillips Square. In an effort to continue their commitment to arts and culture, Shiseido once again was a key sponsor at Nuit Blanche.

To integrate the brand, Shiseido launched their complexion line with a consumer activation space. The theme of the activation was ‘Meet Your Match’. Consumers were shade matched with their shade of foundation and given a deluxe sample.

 
 

Burt’s Bees X Ela Handbags

  • Ela created a custom limited edition editor’s pouch that was sold at Holt Renfrew nationally through their H Project initiative. The pouches included 3 shades of newly launched Burt’s Bees Lip Crayons in Ela’s favourite shades.

  • Ela, Co-founded by Ela and Martin Aldorsson bring their designs to life with the idea of humble luxury in mind.

  • $100,000 was raised for Pollinator Partnership Canada to support bee sustainability.

 
 

SHISEIDO X ROBERT MONTGOMERY

  • To celebrate “Beauty vs. the World”, Shiseido partnered with artist Robert Montgomery, to develop a contemporary, immersive installation.

  • Known for his graphic, text-based art that invades large-scale space with its bold, thought-provoking poetry, Robert Montgomery’s work for Shiseido showcases the brand’s Beauty vs. the World statement in striking 3D vision.

  • The installation was launched successfully at Toronto’s Nuit Blanch in October, 2016.

 
 

Burt’s Bees X Fairmont X Sustainable TO

  • In 2014, to help combat bee decline, we built five bee hotels across Canada. These sustainable nesting sites for solitary pollinator bees proved incredibly impactful. In 2015, to give back even more, an additional 12 bee hotels were built from coast-to-coast.

  • The more bee hotels we build today, the more beautiful our world will be tomorrow.

  • Burt’s Bees partnered with Fairmont to house these bee hotels, built by a talented team of local architects in collaboration with SustainableTO.