Matty Matheson - GLAD Compost Drawstring Campaign

GLAD partnered with Canadian celebrity chef, Matty Matheson for a series of engaging, highly disruptive paid social content to promote composting and GLAD products in his home. Resulted in nearly 4 million impressions, with an ad cost of $0.03 per thousand impressions.

LIXR x Joelle Anello - Organic Viral Launch Content

Devon Communications hosted a brand launch and store opening in Toronto with top media and influencers, followed by a strategic cadence of content creator hosting. The effort resulted in a viral TikTok video that led to 50 appointments booked in 48 hours.

Cap on Plastics with Brita

Paco Rabanne One Million Lucky Dance Campaign

For the launch of Paco Rabanne's One Million Lucky fragrances and support Paco Rabanne’s social campaign “Lucky Dance” which encourages people to share their Lucky Dance, we recruited a crew of influencers to show their followers their One Million Lucky Dance. Influencers attended a professional dance workshop in Toronto, learning four different choreographed genres; voguing, salsa, ballet and hip hop to brand's campaign music. These dances were used as inspiration for the influencer's Instagram social posts which included Instagram videos, Instagram still posts and Instagram stories.